Annele is a small, independent jewelry brand launched in 2020 by Iina Annele & Ethan, in London. They are a couple who want to spend every second with each other and what would be better than working together on their own company. 

Iina Annele has always loved to make jewelry since a child and it’s been a dream for her to start her own brand, but sometimes people forget to pursue their dreams and that’s why they never come true. Ethan was inspired by the passion and happiness Iina Annele had when she was making pieces at 5am on the floor of their apartment and as boyfriend goals as he is, he wanted to make this dream come true.